Asa slam vodafone ad
| Added: 27-05-2009 Author: John Gray Category: Cell Phone Overview |
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The ASA recently received a complaint challenging the announcement that Vodafone has been running to promote their mobile internet service. The word for any ad on a web site, at any time. £ 7.50 per month. Customer is defined as meaning that he received unlimited Internet use £ 7.50 per month.
Of £ 7.50 per month to provide data for the real address of the British 120MB monthly allowance, which clearly means what t ISN ads. Vodafone surprising define for each time or if some small amount! I would interpret any site, at all times to show that you are not limited to the sites you visit or what time of the day throughout the visit. The fact that this £ 7.50 per show expenditure has a special allowance to do so seems to be no limit to how much time using Web browsing.
ASA upholds complaints caused by the fact that customers will interpret the title as 120MB Unlimited Internet Access than true that Vodafone sells. Vodafone has been told not to use the ad again, because the misleading Original disclaimer and the fact that under the ad was not famous enough.
A note to all of you - always looking at the small print!
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